What makes a good goal?

goals
Photo by Content Pixie on Unsplash

John Allspaw has a great tweet on problem discovery:

I’ve always loved the tweet, but I only recently noticed the paper he cites in the thread. It’s called “The Art of Problem Discovery: Adaptive Thinking for Innovation and Growth”, by Brian Mathews.

In the prologue, the paper tells the origin story of Swiffer – Proctor & Gamble’s billion-dollar hit product line. It all started with a simple question: “how can we make the floors cleaner?

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